07/12/23, 00:00

Tom McKay discusses his career journey in AdTech and his current role as the Head of Product and Strategy at Octave Audio. He explains how Octave allows advertisers to buy digital audio ad inventory and offers audience segmentation for personalised advertising. Tom also discusses the challenges in the audio advertising space, such as the dominance of Spotify and the limitations of smart speakers. He highlights the importance of brand adoption in digital audio advertising and the potential for AI and machine learning in the industry. Tom shares advice for junior professionals, emphasizing the importance of learning from others and finding a supportive work environment.