03/01/24, 00:00

Cícero, Head of Digital Hub at Reckitt, shares his career journey and insights into the digital marketing industry. He emphasizes the importance of understanding the commercial value of marketing and leveraging technology to create value for consumers. Cícero discusses the role of data analytics in shaping marketing strategies and the challenges of balancing TV and digital creative. He also explores the future of technology in marketing, the process for deploying new technology, and the importance of effective communication and alignment with the C-suite. Cícero offers advice for individuals looking to forge a career in marketing, highlighting the need to focus on solving business problems and providing commercial value.

Key Takeaways:
- Understand the commercial value of marketing and leverage technology to create value for consumers.
- Data analytics is key in shaping marketing strategies and measuring ROI.
- Balancing TV and digital creative requires understanding the native environment of each platform.
- Effective communication and alignment with the C-suite are crucial for successful digital transformation.